SCREENRIGHTS ANNUAL REPORT 2017–2018 | 7
CHIEF EXECUTIVE’S REPORT
Screenrights looks back on 2017/18 with a strong sense
of achievement. Membership has continued to grow,
and revenue collected on behalf of our members
also increased. Our licensees reported more than
975,000 uses of members' programs in education and
government as well as for audiences of subscription
television and other platforms, up by 21%, and our
educational streaming service, EnhanceTV, goes from
strength to strength.
These results reflect our ongoing efforts to build and
diversify our services as well as promote the use of
screen content in return for a fair fee for rightsholders.
Importantly, we have helped the industry stand its
ground in maintaining a copyright regime that supports
the viability of screen production on the one hand, and
facilitates ongoing access to quality content on the
other.
After concerted advocacy last year on the risks posed by
the campaign to introduce ‘fair use’ in Australia, in
August 2017 we welcomed the government’s response
to the Productivity Commission’s report on Australia’s
Intellectual Property arrangements. We believe this
response reflects a positive approach that will keep
Australia’s copyright laws up to date while maintaining
a sound framework for supporting Australia’s creators.
Since then, we have continued to work with government
and other stakeholders to explore opportunities
for future reform, and have participated in several
roundtable discussions flowing from the Department
of Communications and the Arts’ consultation paper
on copyright ‘modernisation’ released in March 2018.
The aim is to identify areas of consensus that could
lead to reform that benefits both copyright owners
and users.
Our experience has been that under well-drafted
legislation, the licensing of secondary rights has
generally been able to accommodate new forms
of content delivery. This in turn has meant that our
educational licences, for example, have been able
to adapt and enable schools and universities to
communicate copies through streaming platforms
rather than tape or DVD-based services. There are
opportunities to improve the other statutory licences
by taking a similar approach, which will allow them to
adapt to new technologies equally well.
Copyright review is also on the agenda in New Zealand,
and we participated in forums during the year through
the WeCreate organisation, working with the new
government, industry and user groups on a framework
to assist NZ creative industries.
Our strategic plan builds on the priorities of the
previous period. We aim to encourage increased use
of content under our licences, improve and diversify
the services we provide to members, and strengthen
our relationships and reputation with stakeholders.
These goals are underpinned by good governance and
continuous improvement in our systems and processes.
INCREASED USE OF CONTENT
The education sector accounts for around two-thirds
of our licensing income and offers significant
opportunities for further growth in screen content use.
Recognising this potential, we have continued to invest
in our flagship educational resource centre and
streaming platform EnhanceTV. Now reaching 20% of
Australian primary schools and with an archive of more
than 44,000 programs and clips, the service allows
teachers to find television content relevant to their
learning area, order copies of programs or stream clips
direct, and use free resources such as study guides and
articles.
Overall, our educational licences, which cover radio as
well as broadcast screen content, now give more than
6 million students in Australia and New Zealand access
to the benefits of professionally produced audiovisual
content in learning.
In negotiating and administering these licences, we
value our collaborative and constructive relationships
with the Copyright Advisory Group, representing
Australian school licensees, and with Universities
Australia and universities in New Zealand.
James Dickinson Acting Chief Executive