- Copyright law ensures that the people who create certain material (such as films, books, music and artwork) are paid for the use of their work. The value in a creative work is usually not in the actual product (such as the film) but in all the uses that can be made of this product. When a film is sold to television, rightsholders are paid for the television broadcast only. Further uses of the program such as making copies to keep in a library of resources or to show to students, are not built into this original fee.
- In recognition of the fact that it was important to allow for educational use of television and radio while still ensuring that rightsholders are paid, the educational copying provisions were inserted into the Copyright Act in 1990 and Screenrights was established. The money paid for copying acts as an important incentive for people to continue making programs of value to the educational market.
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